MB-280T03 Design and deliver powerful customer experiences with Dynamics 365 Customer Insights

Introduction:

Dynamics 365 Customer Insights helps organizations deliver exceptional experiences personalized to every customer. In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys. First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences. Then, students will build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys. This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.

Objectives:

Course Outline:

1 – Create emails in Dynamics 365 Customer Insights – Journeys

  • Manage assets
  • Create marketing emails
  • Personalize content
  • Use brand profiles
  • Use Copilot to generate email content ideas
  • Style emails with AI-assisted themes
  • Create content blocks
  • Preview and test emails
  • Check your message for errors and publish
  • Send emails without building a journey
  • Edit a live email
  • Prevent sending emails to duplicated email addresses

2 – Create text messages and push notifications in Dynamics 365 Customer Insights – Journeys

  • Create text messages
  • Create push notifications

3 – Create forms in Dynamics 365 Customer Insights – Journeys

  • Create and manage forms
  • Edit and publish forms

4 – Manage consent in Dynamics 365 Customer Insights – Journeys

  • Manage consent for email and text messages
  • View and manage consent records

5 – Build journeys with Dynamics 365 Customer Insights – Journeys

  • Create and manage segments
  • Work with triggers
  • Create a journey
  • Add messages to the journey
  • Add activities to the journey
  • Add other elements to the journey
  • Publish journeys

6 – Manage leads and scoring in Customer Insights – Journeys

  • Generate leads
  • Create sales activities from lead signals
  • Create scoring models

7 – Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys

  • Collaborate using built-in Microsoft Teams chat
  • Create Dataverse triggers
  • Create custom triggers
  • Trigger an action outside a journey
  • Move custom triggers between environments

8 – Get started with Dynamics 365 Customer Insights – Data

  • Dynamics 365 Customer Insights – Data
  • Customer Insights architecture
  • Work with demo data
  • Get started
  • Consume Customer Insights data

9 – Ingest data into Customer Insights – Data

  • Import data sources using Power Query
  • Clean, transform, and load data
  • Connect to an Azure Data Lake
  • Connect to a Microsoft Dataverse
  • Work with data sets
  • Refresh data sources

10 – Create a unified customer profile in Dynamics 365 Customer Insights – Data

  • Define source columns
  • Define duplicate record settings
  • Define matching rules
  • Create a unified customer profile

11 – Work with Dynamics 365 Customer Insights – Data

  • Configure searching and filtering indexes
  • Define activities
  • Work with measures
  • Segmentation
  • Get suggested segments
  • Segment insights
  • Use Customer Insights – Data for a complete solution

12 – Enrich data and predictions with Customer Insights – Data

  • Enrich data
  • Brand and interest enrichment
  • Use enrichment services
  • Work with predictions
  • Predict subscription churn
  • Use machine-learning models

13 – Manage external connections with Customer Insights – Data

  • Export Customer Insights data
  • Display customer data in Dynamics 365 applications
  • Use Customer Insights – Data with Microsoft Power Platform
  • Use Customer Insights – Data with Azure Synapse
  • Use Customer Insights APIs

14 – Configure and administer Customer Insights – Data

  • Create and set up environments
  • System process status
  • Schedule system refreshes
  • Set up user permissions

Enroll in this course

$695.00

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