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MB-280T03 Design and deliver powerful customer experiences with Dynamics 365 Customer Insights
- 1 Day Course
- Language: English
Introduction:
Dynamics 365 Customer Insights helps organizations deliver exceptional experiences personalized to every customer. In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys. First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences. Then, students will build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys. This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.
Objectives:
Course Outline:
1 – Create emails in Dynamics 365 Customer Insights – Journeys
- Manage assets
- Create marketing emails
- Personalize content
- Use brand profiles
- Use Copilot to generate email content ideas
- Style emails with AI-assisted themes
- Create content blocks
- Preview and test emails
- Check your message for errors and publish
- Send emails without building a journey
- Edit a live email
- Prevent sending emails to duplicated email addresses
2 – Create text messages and push notifications in Dynamics 365 Customer Insights – Journeys
- Create text messages
- Create push notifications
3 – Create forms in Dynamics 365 Customer Insights – Journeys
- Create and manage forms
- Edit and publish forms
4 – Manage consent in Dynamics 365 Customer Insights – Journeys
- Manage consent for email and text messages
- View and manage consent records
5 – Build journeys with Dynamics 365 Customer Insights – Journeys
- Create and manage segments
- Work with triggers
- Create a journey
- Add messages to the journey
- Add activities to the journey
- Add other elements to the journey
- Publish journeys
6 – Manage leads and scoring in Customer Insights – Journeys
- Generate leads
- Create sales activities from lead signals
- Create scoring models
7 – Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys
- Collaborate using built-in Microsoft Teams chat
- Create Dataverse triggers
- Create custom triggers
- Trigger an action outside a journey
- Move custom triggers between environments
8 – Get started with Dynamics 365 Customer Insights – Data
- Dynamics 365 Customer Insights – Data
- Customer Insights architecture
- Work with demo data
- Get started
- Consume Customer Insights data
9 – Ingest data into Customer Insights – Data
- Import data sources using Power Query
- Clean, transform, and load data
- Connect to an Azure Data Lake
- Connect to a Microsoft Dataverse
- Work with data sets
- Refresh data sources
10 – Create a unified customer profile in Dynamics 365 Customer Insights – Data
- Define source columns
- Define duplicate record settings
- Define matching rules
- Create a unified customer profile
11 – Work with Dynamics 365 Customer Insights – Data
- Configure searching and filtering indexes
- Define activities
- Work with measures
- Segmentation
- Get suggested segments
- Segment insights
- Use Customer Insights – Data for a complete solution
12 – Enrich data and predictions with Customer Insights – Data
- Enrich data
- Brand and interest enrichment
- Use enrichment services
- Work with predictions
- Predict subscription churn
- Use machine-learning models
13 – Manage external connections with Customer Insights – Data
- Export Customer Insights data
- Display customer data in Dynamics 365 applications
- Use Customer Insights – Data with Microsoft Power Platform
- Use Customer Insights – Data with Azure Synapse
- Use Customer Insights APIs
14 – Configure and administer Customer Insights – Data
- Create and set up environments
- System process status
- Schedule system refreshes
- Set up user permissions
Enroll in this course
$695.00